It is absolutely crucial—now more than ever—to ensure that your financial institution is developing and growing relationships with customers who are profitable to your bottom line. Do you know that you’re offering the right account suite to produce maximum profitability? Are you planning to change the account suite but don’t have the information necessary to make sure you aren’t chasing away your best customers? PRI provides in-depth analyses so you know which account types and relationships are the most profitable. PRI’s approach ensures the financial institution understands which profitable customer relationships should be “protected” while identifying customers that need to generate additional revenue and profitability.