PRI Blog: Debit Card Profitability

Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.

Optimizing Debit Card Profitability During M&A

In the rapidly shrinking banking industry, financial institution CEOs often ask what they should be looking out for to maintain or improve profitability during a merger or acquisition. PRI knows acquiring banks should keep an open mind when evaluating the acquisition target’s debit card profitability and learn what is working well for them, and why. […]
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Payment Trends for Community Bankers

No aspect of the financial ecosystem is more dynamic than the payments space. FIs who choose to continue doing what they have always done without closely examining their needs and desired strategy will find themselves in a poor competitive position. “While community bankers are necessarily dependent upon their vendor relationships to deliver services to their […]
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Utilization is Critical to Improving Debit Card Portfolio Performance

The income potential of improving debit card portfolio performance – commonly referred to by insiders as PAU (Penetration, Activation, Utilization) – should place it at the forefront of most FI retail initiatives in 2021. In the last of this three-part series, PRI Partner Mike Holt examines best practices for growing a card portfolio through utilization. […]
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Improving Debit Card Activation Boosts Profitability

In last month’s blog, PRI’s Mike Holt, discussed how increasing debit card penetration into accounts improves FI profitability. Now we will take a closer look at the second element of an FI’s PAU – debit card activation. Activation is measured as the percentage of open debit cards with at least one point-of-sale (POS) purchase over […]
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The Retail Initiative for 2021: Improving Debit Card Portfolio Performance

The income potential of improving debit card portfolio performance – commonly referred to by insiders as PAU (Penetration, Activation, Utilization) – should place it at the forefront of most FI retail initiatives in 2021. In this three-part series, PRI leaders take a closer look at the best practices for growing a card portfolio, beginning with […]
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In Banking, the More Things Change, the More They Stay the Same

After 45+ years in the banking industry, Tim Holt, founder of Profit Resources Inc., has seen many transformational changes. Yet, remarkably, the foundations of community banking have remained unchanged. He recently reflected on a perception issue of one of these ever-important foundations – customer payments and how community bankers view debit cards versus checks. Risks […]
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Maximizing PIN Debit Card Interchange

Do you need a PIN network? And does it really matter which one you select?  Yes! You do, in fact, need two PIN networks, and it does matter which you select … if you are interested in maximizing profits. All PIN networks have the same basic function of processing transactions with or without a PIN […]
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Now is the Time to Focus on Debit Card Profitability

As we continue to grow and evolve in response to a global pandemic, financial institutions are accepting that the 2021 world of banking will look much different from that of 2019. The good news is that experts are predicting a relatively healthy rebound from the first half of 2020, but they are also warning that […]
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Debit Card Limits: Evaluate and Adjust

Customer behavior has changed and will continue to change during the course of the COVID-19 pandemic.  The longer the pandemic lasts, the more significant the behavior change is likely to be.  Over the last several weeks, we’ve been connecting with many of our community financial institution clients. Many community financial institutions are experiencing customer limit […]
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