Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.
Profit Resources (PRI) has helped many community institutions get their piece of the pie. Do not allow your processor to make your card brand decision for you... it will cost you more than you know.
You are suffering from PHOBIA if you have a card brand loyalty agreement negotiated by your processor for you. If so, it may be time to handle your own brand incentive agreement.
