PRI Strengthens Payments Team with Lisa Fisher

Profit Resources Inc is excited to announce that Lisa Fisher has joined the firm as director of card services.  Lisa comes to PRI with more than 30 years of experience working with community financial institutions.  Most recently, Lisa collaborated with financial institutions on behalf of Mastercard, negotiating contracts and pricing.  Additionally, she brings experience in the payments space with companies such as The Star Network, First Data, and PSCU by focusing on debit, credit and prepaid card solutions crafted to increase financial institutions’ market share as well as their customers’ experience.  Fisher has extensive industry knowledge of electronic payments including card branding, ATM processing, debit and credit card services, PIN POS, and risk management.

Mike Holt, Partner at PRI and debit card profitability expert, is pleased to have brought Lisa to the team.  “Lisa’s expertise will allow us to continue to deliver debit card profitability enhancement services to financial institutions.  She has a depth of understanding in this space that is hard to match, and as a former banker, she has our clients’ best interest at heart.”

As debit card revenue is the fastest growing opportunity for community institutions to improve their bottom lines, PRI continues to bring innovative debit card income solutions to our clients.  Lisa is happy to join the PRI team to be able to offer those solutions.  “Providing the community banking space with assistance in growing their core customer base while improving profits has been my focus for many years and Profit Resources is a leader in the field,” Fisher explains.  “I look forward to assisting our clients in creating a payment strategy to address current market issues.”

Lisa resides with her husband in the Kansas City area.  In her free time, Lisa enjoys cooking & baking for family and friends, and learning to golf.

Lisa can be reached at

Lisa D. Fisher

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