The Retail Banking Conundrum

Facing the branch profitability challenge

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The Retail Banking Landscape is Changing

Retail bankers today are faced with important questions about the future profitability of branch banking such as:

  • Will regulatory pressures continue to deplete revenue sources, what are the essentials to staying afloat?
  • What will it take to return to profitability?
  • Can the retail branch survive?

We recognize that branch banking represents a current and future burden for most financial institutions. The brick and mortar have already been built, the staffing structure is in place, but customers are utilizing branches less and less. However, even with the current burden, our findings show that community bankers can deploy specific strategies to compete profitably in the ever-shifting retail banking landscape.

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