The team at PRI enjoyed meeting so many of you at the state banking conventions in September! It was a busy month as we crisscrossed the country to attend seven different conventions. These events offer a wonderful opportunity to connect directly with community bankers and others in the industry.
An overarching theme we heard in September is the need for community banks to embrace a “growth culture” to remain viable and relevant in today’s market. Reaching out to customers in the right way and enhancing their product offerings is the key to future success. For example, community banks that take advantage of CRM packages to coordinate their sales and marketing efforts will enhance their reputations for truly integrated customer service, differentiate themselves from the competition and improve their profitability.
At the BKD Seminar in Columbus, Bill Zumvorde moderated a technology panel that included PRI Technology Consultant, Henry Watkins. He will share his thoughts and insights in a future blog post. Be on the lookout for it! As always, if we can assist you in identifying profitability improvement areas through revenue growth, cost control, streamlining processes, and effective use of technology, please give us a call. #ICYMI