Improving Performance and Profitability

Profit Resources Inc. (PRI) takes a personalized approach to strengthening financial institution profitability. For over 30 years, our team of experts has helped financial institutions improve their bottom line through a unique, hands-on approach that provides quantifiable, guaranteed results. From revenue enhancement to expense reduction, PRI directly impacts profits.


Our Services

PRI specializes in identifying profitability improvement areas for financial institutions through revenue growth, cost control, streamlining processes, and effective use of technology.

Our Success Stories

Profit Resources is proud to serve financial institutions. Here’s what our clients have to say about our services and the results generated.

Client Successes


Our blog is dedicated to sharing our thoughts and expertise about the banking industry. Hear the perspectives from our banking professionals.


Thursday, May 30th, 2024

Deposit Growth Strategies for Today, Tomorrow, and Forever

As we wrote in the article How Community Financial Institutions Compete in a Digital Age, deposit growth is not what it used to be. Along with shifts in U.S. population growth and demographics, excess liquidity […]

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Friday, May 17th, 2024

Debunking Common Misconceptions of Debit Card Profitability

When working with financial institutions to improve profitability, the debit card program receives a bright spotlight because of its potential to increase the organization’s revenue and decrease its costs. PRI consultant Candace DeBarger says that […]

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