Improving Performance and Profitability

Profit Resources Inc. (PRI) takes a personalized approach to strengthening financial institution profitability. For 30 years, our team of experts have helped financial institutions improve their bottom line through a unique, hands-on approach that provides quantifiable, guaranteed results. From revenue enhancement to expense reduction, PRI directly impacts profits.


Our Services

PRI specializes in identifying profitability improvement areas for financial institutions through revenue growth, cost control, streamlining processes, and effective use of technology.

Our Success Stories

Profit Resources is proud to serve financial institutions. Here’s what our clients have to say about our services and the results generated.

Client Successes


Our blog is dedicated to sharing our thoughts and expertise about the banking industry. Hear the perspectives from our banking professionals.


Tuesday, Apr 20th, 2021

Improving the Customer Experience through Customer Journey Mapping

Improving the customer experience is a top-of-mind issue for FIs in today’s ultra-competitive environment. How do we compete with the big banks? How can we separate ourselves from our competition? How can we improve our […]

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Monday, Apr 05th, 2021

More Than a Balance Inquiry: Digital Transformation Key to Improving Customer Experience

When online banking first emerged in the 1990s, it was presented as a simple method to cut costs. The prevailing logic was that the cost-per-transaction – almost always a balance inquiry – was less expensive […]

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