Brett Rawls, Head of Client Engagement
Brett is a recognized banking strategist, thought leader, and frequent conference speaker with more than 25 years of experience across the Federal Reserve Bank, commercial and correspondent banking, and consulting with PRI. Throughout his career, he has worked with more than 1,000 community financial institutions, helping leaders navigate growth, operational challenges, and strategic change. Brett has built and led Treasury Management, SBA, national deposits, loan participation/syndication, and specialty banking divisions, and served as the first Chief Administrative Officer of a southeastern-based bank that grew to more than $60 billion in assets. His extensive industry experience and practical approach make him a trusted advisor to financial institutions nationwide.
Relevant Experience
- Grew specialty portfolio to more than 500 accounts and over $2 million in fee income through new depository accounts, treasury management solutions, and lending accommodations in 26 states.
- Generated $6 million in additional fee income realized through 100% placement of loans with partner institutions.
- Developed and led strategies to link customer and employee experience for $16.9 billion organization, over 2,700 employees, 135 branches, and nine correspondent offices, aligning corporate values with strategic vision.
- Led compensation/incentive program restructuring that tied service levels to customer satisfaction ratings.
- Oversaw commercial client growth from 1,000 to over 20,000 during tenure with Treasury Management group through significant product offering and expansion of online banking solutions, remote deposit capture, positive pay, payroll and merchant services.