Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.
Just as you wouldn’t try to sell a hamburger to a vegan, banks shouldn’t waste valuable time and resources marketing their products to a segment that will never want them, no matter how good they are. Even the best marketing campaign can fail if it’s aimed at the wrong audience! For community banks, employing a […]
Historic Boston made the perfect setting for PRI’s annual meeting this October, where the focus centered on celebrating milestones, continuing to grow, and reinforcing the company’s shared purpose. Team members from across the country gathered to review the year’s projects and client outcomes, hear from PRI’s leadership team, and engage in conversations around the company’s […]
If you could articulate one common goal shared by most businesses today, it can probably be summed up in one word: Growth. But what does “growth” mean and what does it look like in practice? What is the best way to achieve growth? It may seem counterintuitive, but sometimes an organization needs to shrink to […]
Although we’ve watched deposit growth in recent years respond to some unusual fluctuations – such as COVID, incentive-driven increases, the subsequent spending down of those accumulated funds and reactions to bank failures – it appears to have stabilized and returned to pre-pandemic levels with balance growth essentially flat. According to the American Bankers Association (ABA), […]
In today’s world, community financial institutions find themselves at a crucial crossroads: how to combat escalating fraud risks without sacrificing growth, customer experience, and ultimately profitability. The task is not just to minimize fraud losses, but to do so without costing the bottom line. Striking this balance is essential because effective fraud management is no […]
While going with your gut can work in some scenarios, it can put you at a disadvantage when it comes to loan pricing in the highly competitive community banking space. Community bankers pride themselves on operating by relationship and providing personal service to their customers, and implementing a loan pricing model takes nothing away from […]
Niche banking is transforming the financial landscape by focusing on specialized market segments and delivering highly tailored services that traditional banks often overlook. Unlike the broad, one-size-fits-all approach of legacy institutions, niche banks develop deep expertise in the unique needs of their chosen communities. For traditional banks, the rise of niche banking offers valuable lessons. By learning from the specialists, mainstream banks can enhance their own offerings, improve customer satisfaction and stay competitive in an evolving digital marketplace.
In the PRI article Wasting Time: 8 Opportunities for Improving Operational Efficiency, Director of Process Improvement Jen Megee said that the biggest area to examine for wasted operations time is the failure to utilize current systems to their fullest potential. One of the keys to fully utilizing the systems you already own and reaping the […]
April is Community Banking Month, which the Independent Community Bankers of America (ICBA) calls “a celebration of the independent spirit and unwavering commitment of community banks to help consumers and small businesses achieve their financial goals to create communities of prosperity nationwide.” In April, PRI is celebrating some of the excellent community banks that we’re […]
April is Community Banking Month, which the Independent Community Bankers of America (ICBA) calls “a celebration of the independent spirit and unwavering commitment of community banks to help consumers and small businesses achieve their financial goals to create communities of prosperity nationwide.” In April, PRI is celebrating some of the excellent community banks that we’re […]
