Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.
Just as you wouldn’t try to sell a hamburger to a vegan, banks shouldn’t waste valuable time and resources marketing their products to a segment that will never want them, no matter how good they are. Even the best marketing campaign can fail if it’s aimed at the wrong audience! For community banks, employing a […]
In a time when digital payments and online accounts dominate the financial landscape, it may be surprising to learn that millions of Americans still live outside the traditional banking system – often at great personal cost. For community banks, implementing strategies to effectively reach these market segments is an opportunity to strengthen local economies, build […]
The current buzz around using Artificial Intelligence (AI) is loud in just about every business sector out there. For financial institutions, both AI and automation matter a lot when you’re talking about profitability and long-term success. However, banks – especially community banks – have some unique challenges to consider when they begin seeking to implement […]
While going with your gut can work in some scenarios, it can put you at a disadvantage when it comes to loan pricing in the highly competitive community banking space. Community bankers pride themselves on operating by relationship and providing personal service to their customers, and implementing a loan pricing model takes nothing away from […]
When online banking first emerged in the 1990s, it was presented as a simple method to cut costs. The prevailing logic was that the cost-per-transaction – almost always a balance inquiry – was less expensive than a visit to the branch or a call to the call center. The term “Customer Experience” was not yet […]
As long as there have been financial institutions, there have been frauds and scams designed to separate them from the money they steward. The tactics have changed over time, but the results are the same – the bank is left holding the bag when fraud occurs, and for a small- to medium-sized community bank, the […]
For almost a generation now, financial institutions have embarked on a bit of a digital arms race. Starting with the simplest online banking applications and moving up from there, digital banking assets were collected. Technology vendors purchased newer products and included them in their digital suites using traditional programming technology to create interfaces. Today, however, […]
You’ve done the hard work of acquiring a customer, and now you want to deepen the relationship. Customer Engagement is the process – or journey – that can result in increased loyalty, advocacy, and customer lifetime value. But how does a financial institution go about attacking the Customer Engagement challenge? While there is no simple or comprehensive list of strategies, Tom McGill, PRI Director of Customer Experience, tackles a few topics to consider that can be effective as you move down the engagement path.
Mergers and acquisitions in the banking industry continue to take place at a rapid pace and provide a foundation for strong growth for financial institutions. M&A can be a complicated long-term process, and it requires consideration of many elements beyond just converting a system platform, as PRI points out in the article M&A Integration: It’s […]
In the blog Top Buzzwords in Banking and What They Mean to Community Institutions, PRI consultant Brady Chianciola discussed “digital transformation” and how it goes much farther than simply digitizing an FI’s operations. The term refers to truly transforming the company and strategically changing the way it operates for the customer’s journey. “Digital transformation means […]
