PRI Blog: Customer Journey

Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.

Methods to Create Effective Customer Journeys for Your Bank

In our last blog, Jen Megee, PRI project manager, discussed customer journey mapping, how it can improve the customer experience and help solve problems for financial institutions such as high abandonment rates for new loan or deposit account applications. In this blog, Profit Resources Director of Customer Experience Tom McGill dives into creating effective customer […]
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How Journey Mapping Improves Customer Experience

With the continuing evolution of new and more advanced digital platforms, financial institutions face increasing pressure to deliver a seamless, easy customer experience to people who have become accustomed to self-service channels and instant responses.  Jen Megee, PRI project manager, reminds clients that they cannot solve a problem like high abandonment rates for loan or […]
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Partnering with Experts Improves Performance

As we discussed in our last blog, How Every Bank Can Benefit from Hiring a Consultant, financial institutions are uniquely positioned to serve their customers and often benefit from a fresh perspective and the best-practice experiences across the banking industry that a banking consultant brings to the table. In this blog, Bill Zumvorde, PRI Director […]
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How Every Bank Can Benefit from Hiring a Consultant

Financial institutions, while uniquely positioned to serve their customers, share many issues and challenges in common. The ability to bring an objective outside banking consultant to the table offers valuable insight and benefits that the FI may not have considered before. These include best-practice experiences across the banking industry that can be leveraged by the […]
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Top Buzzwords in Banking and What They Mean to Community Institutions (Part 2)

In Part 1 of this blog, we examined some of the industry buzzwords being discussed and what they mean to community-based financial institutions. Brady Chianciola, PRI consultant, emphasizes that buzzworthy concepts should be considered in the context of the FI’s overall business and profitability strategy. Robotic Process Automation (RPA). RPA mimics the tasks that have […]
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Top Buzzwords in Banking and What They Mean to Community Institutions (Part 1)

As the banking industry changes and evolves, some buzzworthy concepts are rising to the top of board room conversations. In this two-part blog, we’re looking at some of those buzzwords and what they mean to community financial institutions.    Digital Transformation. “Old school” banking, also known as when everything was done in person and on paper, […]
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Treasury Management with the Client in Mind - Part 1

Competing in the treasury management space is becoming more challenging as technology expectations grow. It’s also a highly desirable (and profitable) space for the FI to play in. So, what can the FI control when serving the all-important treasury management client base? They can provide a client-centric experience from start to finish.  Control and streamline […]
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Payment Trends for Community Bankers

No aspect of the financial ecosystem is more dynamic than the payments space. FIs who choose to continue doing what they have always done without closely examining their needs and desired strategy will find themselves in a poor competitive position. “While community bankers are necessarily dependent upon their vendor relationships to deliver services to their […]
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Efficiency: Why Do We Care?

With the current economic environment and the impacts still being felt from the COVID-19 pandemic, many FIs are focusing inward and analyzing their efficiency as an institution. Increasing an institution’s efficiency results in three key outcomes: Enhanced Customer Experience. Efficient organizations offer a much better customer experience. Particularly on front-facing activities, customers prefer to resolve […]
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