PRI Blog: Customer Journey

Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.

Improving the Customer Experience through Customer Journey Mapping

Improving the customer experience is a top-of-mind issue for FIs in today’s ultra-competitive environment. How do we compete with the big banks? How can we separate ourselves from our competition? How can we improve our internal efficiencies? These are all questions that Customer Journey Mapping can help solve. The essence of a Customer Journey Map […]
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Amazon Prime Day presents opportunity for financial institutions

Amazon Prime Day is October 13!  But what does that mean to you and your financial institution?  It’s time to remind customers to use your debit card.  Here are some tips to increase interchange income for Prime Day (and any day!): – Remind all cardholders that the biggest deals on Prime Day are on electronics, […]
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Update Your Digital Strategy Now to Enhance Customer, Employee Experience

Developing a digital strategy is all about using the tools currently available to improve both the customer and the employee experience. There are ways of achieving both as part of a Financial Institution’s digital transformation journey.   Most digital transformation efforts begin with customer-facing services, such as mobile features and online account opening. This is […]
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Focus on Communication with Customers and Employees

Customer behavior has changed and will continue to change during the course of the COVID-19 pandemic. The longer the pandemic lasts, the more significant the behavior change is likely to be and the more likely those changes are to endure beyond the end of the crisis. Over the last several weeks, we’ve been connecting with many […]
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How Community Financial Institutions Compete in a Digital Age

Deposit growth is not what it used to be. Not only is the U.S. population growing at a slow rate at just under 2 percent annually, it’s also getting more white hair. In most American counties, younger folks are not expected to replace aging residents, and they are packing up and taking their population growth […]
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The CTSO Report: Volume 2

Today's report is a follow up to Volume 1. Banks are very interested in growing customer relationships and deposit accounts. This is mostly driven by profitability, but it is somewhat attributable to protecting the liquidity we have enjoyed for the past 7 years.
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