PRI Blog: Customer Journey

Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.

Focus on Communication with Customers and Employees

Customer behavior has changed and will continue to change during the course of the COVID-19 pandemic. The longer the pandemic lasts, the more significant the behavior change is likely to be and the more likely those changes are to endure beyond the end of the crisis. Over the last several weeks, we’ve been connecting with many […]
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How Community Financial Institutions Compete in a Digital Age

Deposit growth is not what it used to be. Not only is the U.S. population growing at a slow rate at just under 2 percent annually, it’s also getting more white hair. In most American counties, younger folks are not expected to replace aging residents, and they are packing up and taking their population growth […]
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The CTSO Report: Volume 2

Today's report is a follow up to Volume 1. Banks are very interested in growing customer relationships and deposit accounts. This is mostly driven by profitability, but it is somewhat attributable to protecting the liquidity we have enjoyed for the past 7 years.
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