Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.
Profit Resources (PRI) has helped many community institutions get their piece of the pie. Do not allow your processor to make your card brand decision for you... it will cost you more than you know.
You are suffering from PHOBIA if you have a card brand loyalty agreement negotiated by your processor for you. If so, it may be time to handle your own brand incentive agreement.
Today's report is a follow up to Volume 1. Banks are very interested in growing customer relationships and deposit accounts. This is mostly driven by profitability, but it is somewhat attributable to protecting the liquidity we have enjoyed for the past 7 years.
You may be wondering about the “CTSO” moniker. Simply, it is an acronym for a phrase Profit Resources, Inc. has used in its internal discussions regarding processes, products, and services for the past 25 years: Cut That Stuff Out.
