PRI Blog: Customer Journey

Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.

The Power of Customer Education for Fraud Prevention

As long as there have been financial institutions, there have been frauds and scams designed to separate them from the money they steward. The tactics have changed over time, but the results are the same – the bank is left holding the bag when fraud occurs, and for a small- to medium-sized community bank, the […]
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The Human Touch in Digital Banking: Balancing Automation and Personalization

For almost a generation now, financial institutions have embarked on a bit of a digital arms race. Starting with the simplest online banking applications and moving up from there, digital banking assets were collected. Technology vendors purchased newer products and included them in their digital suites using traditional programming technology to create interfaces. Today, however, […]
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Unlocking Customer Engagement: Strategies for Enhanced Experiences

You’ve done the hard work of acquiring a customer, and now you want to deepen the relationship. Customer Engagement is the process – or journey – that can result in increased loyalty, advocacy, and customer lifetime value. But how does a financial institution go about attacking the Customer Engagement challenge? While there is no simple or comprehensive list of strategies, Tom McGill, PRI Director of Customer Experience, tackles a few topics to consider that can be effective as you move down the engagement path.
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PeoplesBank: The Power of Preparing for Growth

Mergers and acquisitions in the banking industry continue to take place at a rapid pace and provide a foundation for strong growth for financial institutions. M&A can be a complicated long-term process, and it requires consideration of many elements beyond just converting a system platform, as PRI points out in the article M&A Integration: It’s […]
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Digital Features Every Customer is Looking for From a Financial Institution

In the blog Top Buzzwords in Banking and What They Mean to Community Institutions, PRI consultant Brady Chianciola discussed “digital transformation” and how it goes much farther than simply digitizing an FI’s operations. The term refers to truly transforming the company and strategically changing the way it operates for the customer’s journey.   “Digital transformation means […]
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Methods to Create Effective Customer Journeys for Your Bank

In our last blog, Jen Megee, PRI project manager, discussed customer journey mapping, how it can improve the customer experience and help solve problems for financial institutions such as high abandonment rates for new loan or deposit account applications. In this blog, Profit Resources Director of Customer Experience Tom McGill dives into creating effective customer […]
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How Journey Mapping Improves Customer Experience

With the continuing evolution of new and more advanced digital platforms, financial institutions face increasing pressure to deliver a seamless, easy customer experience to people who have become accustomed to self-service channels and instant responses.  Jen Megee, PRI project manager, reminds clients that they cannot solve a problem like high abandonment rates for loan or […]
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Partnering with Experts Improves Performance

As we discussed in our last blog, How Every Bank Can Benefit from Hiring a Consultant, financial institutions are uniquely positioned to serve their customers and often benefit from a fresh perspective and the best-practice experiences across the banking industry that a banking consultant brings to the table. In this blog, Bill Zumvorde, PRI Director […]
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How Every Bank Can Benefit from Hiring a Consultant

Financial institutions, while uniquely positioned to serve their customers, share many issues and challenges in common. The ability to bring an objective outside banking consultant to the table offers valuable insight and benefits that the FI may not have considered before. These include best-practice experiences across the banking industry that can be leveraged by the […]
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Top Buzzwords in Banking and What They Mean to Community Institutions (Part 2)

In Part 1 of this blog, we examined some of the industry buzzwords being discussed and what they mean to community-based financial institutions. Brady Chianciola, PRI consultant, emphasizes that buzzworthy concepts should be considered in the context of the FI’s overall business and profitability strategy. Robotic Process Automation (RPA). RPA mimics the tasks that have […]
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