Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.
Today's report is a follow up to Volume 1. Banks are very interested in growing customer relationships and deposit accounts. This is mostly driven by profitability, but it is somewhat attributable to protecting the liquidity we have enjoyed for the past 7 years.
You may be wondering about the “CTSO” moniker. Simply, it is an acronym for a phrase Profit Resources, Inc. has used in its internal discussions regarding processes, products, and services for the past 25 years: Cut That Stuff Out.