PRI Blog

Our blog is dedicated to sharing our thoughts and expertise about the banking industry and how you can experience quantifiable results for your financial institution. We invite you to hear the perspectives from our banking professionals through our posts.

Maximizing PIN Debit Card Interchange

Do you need a PIN network? And does it really matter which one you select?  Yes! You do, in fact, need two PIN networks, and it does matter which you select … if you are interested in maximizing profits. All PIN networks have the same basic function of processing transactions with or without a PIN […]
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Now is the Time to Focus on Debit Card Profitability

As we continue to grow and evolve in response to a global pandemic, financial institutions are accepting that the 2021 world of banking will look much different from that of 2019. The good news is that experts are predicting a relatively healthy rebound from the first half of 2020, but they are also warning that […]
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How to Prepare Your Financial Institution for the “Next Normal”

As states begin to reopen and Round 2 of the Paycheck Protection Program (PPP) is wrapping up, financial institutions will return to pre-COVID operations. Or will they? At Profit Resources Inc., we believe the pandemic is providing a unique opportunity to review how financial institutions of all sizes operate and serve their communities, customers and employees. Here […]
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Focus on Communication with Customers and Employees

Customer behavior has changed and will continue to change during the course of the COVID-19 pandemic. The longer the pandemic lasts, the more significant the behavior change is likely to be and the more likely those changes are to endure beyond the end of the crisis. Over the last several weeks, we’ve been connecting with many […]
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Options to Assist with SBA PPP loans

Are you having trouble accessing or getting additional users on eTran? If you are having difficulty accessing the SBA site, try these options available to assist both SBA-approved and non-approved lenders: 1.  SBA Connect – A system developed by Amazon to assist non-SBA lenders with applying for PPP loans quickly and efficiently. 2.  SBA Complete – A large third […]
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Remember Lending Best Practices During the Pandemic

During this difficult time, community financial institutions are set up for success because they tend to be relationship lenders. But how can we be proactive instead of reactive? This is an opportunity for community financial institutions to focus on customer relationships. If they haven’t already, lenders can review their portfolios now instead of later. We […]
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Debit Card Limits: Evaluate and Adjust

Customer behavior has changed and will continue to change during the course of the COVID-19 pandemic.  The longer the pandemic lasts, the more significant the behavior change is likely to be.  Over the last several weeks, we’ve been connecting with many of our community financial institution clients. Many community financial institutions are experiencing customer limit […]
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Mobile Deposit Best Practices

Customer behavior has changed and will continue to change during the course of the COVID-19 pandemic.  The longer the pandemic lasts, the more significant the behavior change is likely to be.  Over the last several weeks, we’ve been connecting with many of our community financial institution clients. Since the closing of bank lobbies, many of […]
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